You don't need more filters. You need to know whether a niche is worth your money before you order stock.
Almost any product can become an opportunity for a new Amazon brand — if the niche, competition, and numbers work for your budget.
Perzano is product research for Amazon sellers. It analyses page one of the niche and shows you whether you can afford to compete, what it will take to get there, and how to launch — on Amazon US and UK, or for a brand you'll sell in your own store.
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Built by an Amazon seller with 10 years of hands-on experience — not a software company guessing from the sidelines.
Sound familiar?
Every filter says "maybe." Every new search creates more options. Nothing gives you a clear reason to commit. Weeks turn into months, and you're no closer to launching.
You used the same tools, watched the same videos, and followed the same advice. Then you launched into a crowded niche, competing on price before you'd even earned your first review.
You found a product that cost $2 to source and planned to sell 1,000 units. But the niche was moving 100,000 units a month, and the competition was already established. The capital needed to gain traction drained your budget before you reached page one.
These aren't just product problems. They're niche-selection problems.
The reframe
New sellers often believe success means finding a product nobody else has discovered.
But an existing niche can be a good sign. It means buyers are already spending money. The challenge is finding a place in that niche where your budget can compete.
Before you commit to a product, you need answers to three questions:
Answer those questions, and product selection becomes a business decision instead of a guessing game. You stop chasing the perfect product and start identifying niches that fit your budget, your goals, and your ability to compete.
Focus on the right P: the person, not the product.
How Perzano works
Enter a search term. Perzano analyses the page-one results to help you understand the niche you're actually entering.
See how sales are distributed across listings, how concentrated the competition is, and what prices the niche supports.
Instead of judging an opportunity by one promising ASIN, you evaluate the wider niche before committing your money.
Enter your available budget and monthly profit goal. Perzano models what it takes to enter the niche and work your way to a competitive position.
See how the capital required compares with the cash you have, and whether the profit at a realistic position on page one justifies the effort. No endless spreadsheets. No choosing a product because the numbers look attractive at first glance.
Know what the niche will demand before you commit.
A promising niche is only the beginning. You still need a plan to enter it.
Perzano guides you through the key stages of launching: setting your initial price, building reviews, improving your ranking, and deciding when to raise your price.
A structured approach grounded in practical selling experience, rather than another generic product-launch checklist.
Every analysis is saved, so you can compare opportunities and build a shortlist around your business goals.
Set your budget and monthly profit target, then assess your saved opportunities against those constraints. See which products best fit your financial position, which pay you back fastest, and which deserve further investigation.
Instead of spreading your capital across too many ideas, you prioritise the opportunities that fit your plan and build your brand one step at a time — like Monopoly: small houses first, not palaces.
Who is Perzano for?
Perzano is built for sellers who want to make smarter niche-selection and market-entry decisions on Amazon US and UK. It's also relevant to Shopify and direct-to-consumer founders targeting US or UK buyers who want to validate demand and competition on Amazon before expanding.
Sellers looking for a magic button that reveals a secret product, or businesses operating in local and cash-on-delivery markets that Perzano isn't designed to support.
There is no guaranteed winning product. There are niches that fit your resources — and niches that don't.
Perzano helps you tell the difference.
Pick the plan that matches where you are. Both use the same rules, the same live Amazon data, and give you the same verdict.
For sellers who want the verdict on a niche before they order stock.
For sellers who want the verdict and the plan to launch on it.
| What you get | Research$47 / month | Launch$97 / month |
|---|---|---|
| Overview | ||
| Marketplaces | Amazon US, UK | Amazon US, UK |
| Seats | 1 | 1 |
| Cancel any time | ||
| Niche Microscope | ||
| Start from the buyer: describe who you want to serve, get the products they buy and the terms they search | ||
| Microscope searches | 300 / month | 1,000 / month |
| Seasonality and trend check on every listing | ||
| Supplier cost check (Alibaba link per product) | ||
| Export results as CSV | ||
| Cash Survival | ||
| Verdict on the whole of page one, not one listing | ||
| Cash Survival analyses | 150 / month | 500 / month |
| Month-by-month cash map: does your budget reach the point where the product funds itself | ||
| Unproven-price warning when a passing verdict relies on a price few listings sell at | ||
| Adjustable thresholds (Advanced box) | ||
| Ask Perzano: AI answers on the niche you're looking at | 300 / month | 1,000 / month |
| Launch | ||
| Step-by-step launch plan for the product you choose | ||
| What to do at each stage after launch: pricing, reviews, ranking | ||
| Saved products in your account | 50 | |
| Private view: hide the product while you work with others | ||
| Share the verdict as an image, without revealing the product | ||
| Support | ||
| How-to videos for every section | ||
| Email support | ||
Prices in US dollars. VAT or sales tax is added at checkout where it applies. Cancel any time from your account.
No. You can see Perzano working on real niches in the how-to videos before you buy, and you can cancel at any time from your account.
It tells you which niches your cash can win, and ranks the products you've saved by how fast they pay you back. The choice stays yours — but it's no longer a guess.
No. Type a search term and Perzano pulls page one itself.
No. Perzano reads the niche, not your seller account. Most people use it before they have one, to decide what to sell.
Amazon US and Amazon UK. Germany is next. Perzano will only ever cover markets we understand well enough to give you a verdict we'd act on ourselves.
Research gives you the verdict: whether a niche has room for a new brand and whether your cash survives. Launch adds what to do about it — the step-by-step plan for the product you choose, the launch stages, and a place to keep the products you're working on.
They give you every number and every option and leave you to decide. Perzano isn't a margin calculator: it judges whether a brand can survive in a niche, maps your cash across the whole launch instead of the first order, and gives you a strategy for getting to page one over time rather than expecting to beat the top sellers with three reviews. You can use it alongside anything you already pay for.
Yes, if your customers are in the US or UK. Amazon holds the largest record of what those buyers actually buy; Perzano reads it to tell you whether a niche has room for your brand, whichever platform you sell on. It isn't built for local or cash-on-delivery markets outside the US and UK.
Every analysis pulls live Amazon data, which costs us money. The allowances are set so that one person doing serious research never hits them. If you do, email us and we'll sort you out.
No. Your searches and saved products are private to your account. On the Launch plan, Private view hides the product on screen so you can work with a partner or a freelancer, and you can share the verdict as an image that doesn't reveal what the product is.
Yes, but one at a time. Signing in on a second device signs the first one out. One account is for one person.
Yes, from your account or the link in your receipt. You keep access until the end of the month you've paid for, and nothing further is charged.
Traditional product research suites give you data, filters, charts, and thousands of potential products. But you're still left to decide which numbers matter, how much capital you need, and whether you can realistically compete in a niche. More data doesn't automatically lead to better decisions. And when everyone uses similar tools and filters, it becomes easy to arrive at the same shortlist as everyone else.
Perzano takes a different approach. Rather than overwhelming you with more product metrics, it focuses on the decision that matters most: does this niche fit your budget, and what would it take to enter it? You get a niche-level view, a financial verdict, and a structured launch approach — helping you move from endless research to a decision you can act on.
Dr Huria has been selling on Amazon since 2016, runs her own brand, and has taught thousands of sellers in English and Arabic. She kept seeing the same problem: sellers weren't struggling to find products. They were struggling to decide which niches made financial sense. Perzano grew out of that problem — and it isn't theory: she uses Perzano in her own product decisions.
Because the goal isn't to find more products. It's to know which niche your cash can win.
Stop filtering endlessly. Stop chasing what everyone else is selling. Start evaluating niches against your actual budget and business goals. Find out which opportunities deserve a closer look — before you commit.